Mark and Spencer’s Turnaround Strategy: A Look at the Company’s Recent Performance


Mark and Spencer (M&S) is a leading British retailer that has been in operation for over 130 years. The company is known for its high-quality clothing, food, and home products. However, in recent years, M&S has struggled to keep pace with changing consumer tastes and the rise of online retailers. In response to these challenges, the company has implemented a turnaround strategy to revitalize its business and improve its financial performance.


M&S has a long history of success, but in the 21st century, the company has struggled to adapt to changing consumer preferences and the rise of online retailers. In 2016, the company’s CEO, Steve Rowe, took over and began implementing a turnaround strategy to revitalize the business. The strategy focused on improving the company’s clothing and home division, reducing costs, and investing in the company’s online presence.

Clothing and Home Division

One of the critical areas of focus for M&S’s turnaround strategy was improving the company’s clothing and home division. This division has been a significant source of financial losses for the company in recent years. To improve performance, the company invested in updating its product lines and improving the quality of its clothing. Additionally, M&S tried to improve the in-store experience for customers by updating store layouts and redesigning its product displays.

Cost Reduction

Another critical aspect of M&S’s turnaround strategy was reducing costs. The company identified and targeted several areas where it could cut costs, such as reducing the number of stores it operated and implementing more efficient supply chain management processes. Additionally, M&S implemented a program to reduce expenses related to its clothing and home division.

Online Presence

M&S also recognized the importance of investing in its online presence as part of its turnaround strategy. The company has been investing in its e-commerce platform, improving its design and user experience and adding new features such as “click and collect” options for customers. Additionally, M&S has been exploring new ways to reach customers through social media and other digital channels.

Recent Performance

M&S’s turnaround strategy has positively impacted the company’s financial performance. In the fiscal year 2020-2021, the company’s revenue increased by 3.1%. Additionally, the company’s clothing and home division saw a 2.5% increase in sales. M&S’s cost-cutting efforts have also been successful, with the company reporting an expense reduction of £125 million.


M&S’s turnaround strategy has successfully revitalized the company’s business and improved its financial performance. By improving the clothing and home division, reducing costs, and investing in its online presence, M&S has adapted to changing consumer preferences and the rise of online retailers. Despite the challenges posed by the COVID-19 pandemic, the company has achieved growth in revenue and sales. M&S’s management has been strategic and proactive in addressing the company’s challenges and is poised to continue its growth trajectory in the future.

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